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Customer Relations

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Paint Picture of Your Store for Customers (Part 1 of 2)

NASHVILLE, Tenn. — It’s no secret that millions of people, and an increasing number of businesses, interact on social media sites on a daily basis, sharing...

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Customer Comfort Counts

CHICAGO — When designing a self-service laundry, have you ever downplayed customer comfort? After all, the customer is just there to use your equipment, right? Well,...

Reorganizing with a Fresh Perspective

When you own or operate a small business, it can become an obsession. The smallest of details, the everyday actions, the biggest of plans — they all swim around in your...

Celebrating Holidays at the Store Brings Joy, Customer Retention

It’s that time again. The holidays are right around the corner. I’m having trouble wrapping my brain around this. It was so much easier five, six, seven years ago to feel...

The Economy Affects Your Customers More Than Your Store

The nation’s tough financial times are a big topic in my Laundromat. Rarely does a day go by when economic problems don’t come up in conversations with customers and...

A Note to Newcomers

CHICAGO — So you’re new to the business. Welcome. Jump on in, the water’s fine (usually about 120 degrees). I congratulate you on making that first step into the unknown....

Five Things to do for Summer

CHICAGO — We’ve just endured a terrible winter in the Chicago area. The days and nights were just a little colder, and the snow just kept coming. It wasn’t about blizzards...

Make Slow Days Special

CHICAGO — Why would anyone want to spend their Wednesday night, especially after working, sitting in a laundry? Sadly, Aristotle and his colleagues left this question...

Careful Planning Can Help Prevent Problems

CHICAGO — Sitting four blocks from the Laundromat in a bathroom stall of a taco place, Chris has one heck of a haul. A wallet with $50 in cash, a couple of credit cards, ID...

Your Captive Audience

CHICAGO — Long before my father, Tom, got into the Laundromat business, he was a customer. He would wander a few blocks away from home to a hole-in-the-wall coin laundry...

Let Them Know Who's the Boss

CHICAGO — As a small-business owner or manager, you take on hundreds of tasks seemingly at once. You’re a budget director, PR representative, mechanic, human resources...

Five More Ways to Improve Your Laundry

CHICAGO — Believe it or not, the new year has arrived. How do you plan to improve your laundry in 2008? If you feel guilty about not having any New Year’s resolutions, now...

Let´s Make it a Better ’08 (Part I)

CHICAGO — Believe it or not, the last days of the fourth quarter are approaching. The holidays are right around the corner. The clothes are getting heavier and take longer...

A Clear and Present Stranger

CHICAGO — You flip a switch and the lights go on. I don’t need to know how that works, I’m just glad it does. You press a button and cool air starts pouring out of your...

Keeping Them Happy

CHICAGO — In Chicago politics, there is a lot of vacancy in the gray area. People take strong positions for or against a single policy, person or philosophy. The two sides...

Marketing can be Simple Stuff

CHICAGO — Here’s the pitch: “I have the perfect product for you. You’re going to love it. You’re going to use it every day. You’re going to be sitting at work all day...

Comfort Vs. Profitability

CHICAGO — Technology and the coin laundry business: They’re like oil and water — they just don’t mix. I believe that 75% to 80% of laundry owners think that’s true. We work...

Scrambling Time

CHICAGO — I got in Friday morning by 6 a.m. My primary purpose was to deal with the anticipated line of angry and confused customers. Surprisingly, I didn’t get a bilingual...

Being Part of a Team

CHICAGO — Your employees are your ambassadors, it’s important to treat them as such. I mean this in two ways. First, they need to be treated with the respect that title...

What a Week

CHICAGO, Ill. — Many days at the laundry can be broken down into simple terms. There are customers you know who smile when they walk in the door. There are customers you...

Folding Table Justice

CHICAGO, Ill. — Rumors of its beauty have circulated among customers for hours. Then, one bold explorer sets out to find it. Successfully negotiating the laundry’s tricks...

Back in the Game

CHICAGO, Ill. — If there’s one thing for certain in this industry, it’s that coin laundry customers have a diverse list of wants and needs. For example, many customers are...

Don't Let Problems Drain You

CHICAGO — I guess if some of you maintenance “beginners” are back for more tips this month, that’s half the battle. The next step is to digest the information and try to do...