Bruce Beggs
January 30, 2012
CHICAGO — Al Lautenslager is a Certified Guerrilla Marketing Coach who believes the No. 1 reason that customers leave a business is because the business in question...
Bruce Beggs
January 26, 2012
CHICAGO — In 2001, when Boeing was looking to relocate its headquarters from Seattle, Al Lautenslager’s suburban Chicago printing company offered to print free...
Hal Licino
June 16, 2011
CHICAGO — When it comes to marketing your self-service laundry, there are plenty of ways to go. Don’t be afraid to explore new marketing tactics. Times are...
Hal Licino
June 14, 2011
CHICAGO — When it comes to marketing your self-service laundry, there are plenty of ways to go. Don’t be afraid to explore new marketing tactics. Time are...
Paul Partyka
February 15, 2011
When someone invokes the old saying, “My business is going to the dogs,” you know times are tough. But times may be changing.
“Teaming up” with...
Hal Licino
July 8, 2010
When it comes to marketing your self-service laundry, there are plenty of ways to go. Don’t be afraid to explore new marketing tactics. Times are changing. Have you thought...
Sophia Farina
June 3, 2010
One of the most difficult tasks for any small-business owner is marketing to new customers and communicating with existing customers to keep them coming back. As those who...
Paul Partyka
May 27, 2010
Some believe that timing is everything. For David Kessler, founder of Laundromedia, timing played a key role in the development of Laundromedia, a company that has...
Paul Partyka
May 20, 2010
If you’re a self-service laundry owner looking for some marketing ideas, you’ve come to the right place. If you’re also looking for some basic information about marketing...
Paul Partyka
May 18, 2010
If you’re a self-service laundry owner looking for some marketing ideas, you’ve come to the right place. If you’re also looking for some basic information about marketing...
Janna Benitez
November 11, 2009
With the holiday season fast approaching, it’s easy to overlook a vital aspect of the self-service laundry business — your customers. This is a great time to thank your...
Paul Partyka
June 18, 2009
NEW ORLEANS — When someone mentions the self-service laundry industry, rarely does the phrase “great marketing” come to mind. That can change, according to Chris...
Paul Partyka
March 12, 2009
There’s always room for improvement, so we asked manufacturers, distributors and operators to weigh in on ways to stimulate business. Sometimes, all it takes is a little...
Rob Bodner
November 26, 2008
Before I start, I want to offer a word of caution on marketing for those new to the business: don’t advertise the first couple of months your store is open. This is your...
Jason Hicks
October 21, 2008
NEW YORK — Coin laundries and other small-business owners may not have the resources for a national online ad campaign, but MySpace now offers a self-service graphical “...
Venishka Hurdle
July 31, 2008
What type of marketing do you do? More and more coin laundries have turned to direct-mail advertising as a viable source for creatively increasing their revenue. Maybe it’s...
Paul Partyka
July 22, 2008
CHICAGO — Our recent story, More Myth vs. Reality, was inspired by tremendous interest in one of our Wire surveys. Surprisingly, no one commented about marketing in that...
Jim Kell
May 28, 2008
BERKELEY SPRINGS, W. Va. — Now that your laundry is up and running, how do you make it meet or exceed the national numbers on turns per machine we all talk about?
I hope...
Barry Hammond
January 17, 2008
CHICAGO — Driving down the interstate, I recently saw a large billboard that read, “Tall, outdoor type seeks long-term relationship.” Obviously the message was directed...
Dion Marcionetti
March 19, 2007
CHICAGO, Ill. — March is coming to an end, have you spruced up your coin laundry to get 2007 off on a positive note? I’m sure you have all looked back at times and tried to...
