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Marketing

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Marketing Your Store (Part 1 of 2)

CHICAGO — In 2001, when Boeing was looking to relocate its headquarters from Seattle, Al Lautenslager’s suburban Chicago printing company offered to print free...

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Is It Time for E-mail Marketing (Part 2 of 2)

CHICAGO — When it comes to marketing your self-service laundry, there are plenty of ways to go. Don’t be afraid to explore new marketing tactics. Times are...

cash computer

Is It Time for E-mail Marketing (Part 1 of 2)

CHICAGO — When it comes to marketing your self-service laundry, there are plenty of ways to go. Don’t be afraid to explore new marketing tactics. Time are...

The K9000

Groom for Improvement?

When someone invokes the old saying, “My business is going to the dogs,” you know times are tough. But times may be changing. “Teaming up” with...

Benefit From E-mail Marketing

When it comes to marketing your self-service laundry, there are plenty of ways to go. Don’t be afraid to explore new marketing tactics. Times are changing. Have you thought...

Promote the Positive: You Must Communicate with Potential Customers

One of the most difficult tasks for any small-business owner is marketing to new customers and communicating with existing customers to keep them coming back. As those who...

Empty Space Pays Off

Some believe that timing is everything. For David Kessler, founder of Laundromedia, timing played a key role in the development of Laundromedia, a company that has...

Getting Into the Marketing Game (Part 2)

If you’re a self-service laundry owner looking for some marketing ideas, you’ve come to the right place. If you’re also looking for some basic information about marketing...

Getting Into the Marketing Game (Part 1)

If you’re a self-service laundry owner looking for some marketing ideas, you’ve come to the right place. If you’re also looking for some basic information about marketing...

Thank Your Customers This Holiday Season

With the holiday season fast approaching, it’s easy to overlook a vital aspect of the self-service laundry business — your customers. This is a great time to thank your...

Marketing Can Work, with Some Effort

NEW ORLEANS — When someone mentions the self-service laundry industry, rarely does the phrase “great marketing” come to mind. That can change, according to Chris...

Attracting Customers (Part 4 of a Series)

There’s always room for improvement, so we asked manufacturers, distributors and operators to weigh in on ways to stimulate business. Sometimes, all it takes is a little...

Marketing Can Boost Profits, but Requires Planning

Before I start, I want to offer a word of caution on marketing for those new to the business: don’t advertise the first couple of months your store is open. This is your...

MySpace Lets Small Businesses Market to Specific Segments of its User Base

NEW YORK — Coin laundries and other small-business owners may not have the resources for a national online ad campaign, but MySpace now offers a self-service graphical “...

A Direct Way to Reach Customers

What type of marketing do you do? More and more coin laundries have turned to direct-mail advertising as a viable source for creatively increasing their revenue. Maybe it’s...

Put the Spotlight on Your Laundry: Using Promotions to Draw a Crowd

CHICAGO — Our recent story, More Myth vs. Reality, was inspired by tremendous interest in one of our Wire surveys. Surprisingly, no one commented about marketing in that...

Keep Marketing Simple

BERKELEY SPRINGS, W. Va. — Now that your laundry is up and running, how do you make it meet or exceed the national numbers on turns per machine we all talk about? I hope...

Adopt Those Orphans

CHICAGO — Driving down the interstate, I recently saw a large billboard that read, “Tall, outdoor type seeks long-term relationship.” Obviously the message was directed...

Remember the Customers

CHICAGO, Ill. — March is coming to an end, have you spruced up your coin laundry to get 2007 off on a positive note? I’m sure you have all looked back at times and tried to...