Newfound respect for sales people...

I have always worked in marketing and always worked closely with sales – but the trade show is an event that gives me a newfound respect for the day-to-day challenges of sales people. I think every marketing and customer service person should go on the road or to a trade show with a salesperson – so the next time you get e-mails, and phone calls in triplicate demanding an answer now – you can take a deep breath and remind yourself that these guys and gals do this every day with the same level of enthusiasm and commitment – and it’s not always easy.

Martha Paradis is the marketing manager for American Dryer Corp., a manufacturer of innovative and energy-efficient drying solutions for coin, on-premise and commercial laundry customers.