Hal Licino is an e-mail marketing advocate for Benchmark Email, an e-mail marketing service, and has authored two books.
Sophia Farina is director of marketing for Quark Inc., a company with a history steeped in design. Farina has been a marketer for nearly two decades, and works with both start-up and established brands.
In 2009, Quark Inc. launched a new product that wraps its expertise in design and layout into a service for small businesses. QuarkPromote.com (www.quarkpromote.com) helps small businesses easily create professional marketing material.
Rob Bodner is president of EFR in Park Ridge, N.J. If you have any questions or comments about this column, Bodner can be reached at 201-507-8274 or firstname.lastname@example.org.