Marketing

Paul Partyka is a freelance writer based in Chicago. He was editor of American Coin-Op in 1997-2011.

Hal Licino is an e-mail marketing advocate for Benchmark Email, an e-mail marketing service, and has authored two books.

Sophia Farina is director of marketing for Quark Inc., a company with a history steeped in design. Farina has been a marketer for nearly two decades, and works with both start-up and established brands.

In 2009, Quark Inc. launched a new product that wraps its expertise in design and layout into a service for small businesses. QuarkPromote.com (www.quarkpromote.com) helps small businesses easily create professional marketing material.

Paul Partyka is a freelance writer based in Chicago. He was editor of American Coin-Op in 1997-2011.

Paul Partyka is a freelance writer based in Chicago. He was editor of American Coin-Op in 1997-2011.

Paul Partyka is a freelance writer based in Chicago. He was editor of American Coin-Op in 1997-2011.

Janna Benitez is a senior product marketing specialist at Vistaprint, a company that provides personalized products and services for small businesses. For more information, visit www.vistaprint.com.

Paul Partyka is a freelance writer based in Chicago. He was editor of American Coin-Op in 1997-2011.

Paul Partyka is a freelance writer based in Chicago. He was editor of American Coin-Op in 1997-2011.

Rob Bodner is president of EFR in Park Ridge, N.J. If you have any questions or comments about this column, Bodner can be reached at 201-507-8274 or rob@greatlaundry.com.