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May 9, 2013
Chilean Company Earns Top Maytag Commercial Laundry Award

ST. JOSEPH, Mich. — Intertrade Chile S.A. honored for “outstanding achievements and remarkable performance”

ST. JOSEPH, Mich. — Intertrade Chile S.A., Santiago, Chile, recently received the prestigious Fred Maytag Award during the Maytag® Commercial Laundry 55th Annual Meeting in Amelia Island, Fla. The Fred Maytag Award, with a history of more than five decades, is the longest-running award in the commercial laundry industry, Maytag Commercial Laundry says.

“Since joining the Maytag Commercial Laundry family nearly two decades ago, Intertrade Chile has become a laundry distributor pioneer within the South American market,” says Bob English, Maytag Commercial Laundry general manager. “From effective marketing materials to unmatched after-sales service, this distributor’s No. 1 priority is its customers. In celebration of exceptional overall performance in 2012, we are pleased to present Intertrade Chile with the Fred Maytag Award.”

When Fred Maytag established this award, his primary objective was to recognize a Maytag Commercial Laundry distributor for outstanding achievements and remarkable performance. Recipients emulate Fred Maytag’s marketing philosophy to distribute Maytag products with professionalism and integrity.

“We are honored to receive Maytag Commercial Laundry’s Fred Maytag Award,” says Victor Hirmas, managing director at Intertrade Chile S.A. “We believe in the Maytag Commercial Laundry brand, the company and its products. We look forward to a continued relationship with such a strong partner.”

May 2, 2012
Maytag Commercial Laundry Introduces New Concept Store

ST. JOSEPH, Mich. — Turnkey program handles prep work for potential owners

ST. JOSEPH, Mich. — Maytag® Commercial Laundry saw the need in the market for a well-designed, aesthetically pleasing and branded store. The manufacturer sought input from a strategically selected advisory council and has now introduced the Maytag® Equipped Laundry concept.

Built on five decades of commercial laundry experience and the 100-plus year equity of the Maytag brand, the new store model encompasses more than just equipment, Maytag says. The complete package includes:

  • A consistent look and feel designed with input from architects and industry experts that allow for flexibility
  • Exterior and interior signage
  • Complementary paint and flooring options in hues of blues, greens and neutrals
  • Coordinating bulkhead and folding-table options

“The Maytag brand is the No. 1 preferred and most recognized brand in laundry,” says Bob English, general manager of global commercial laundry at Whirlpool Corp. “This concept store bridges an industry gap, encourages a consistent environment among vended laundry stores and offers users the dependable and reliable equipment our brand is known for—in one concise package.”

Maytag® Equipped Laundry owners/operators qualify for a special Maytag Advantage™ Program, which offers exclusive benefits and perks, such as complimentary factory service training; discounted residential appliances from Whirlpool; grand opening or reopening kits with materials and timelines to help plan effectively; point-of-purchase materials; discounts on exterior signage; special financing options; and a free membership to the Coin Laundry Association.

“The Maytag® Equipped Laundry store and owner benefits are one of a kind. We’ve done the prep work for potential owners and developed a turnkey program offering easy set-up, operation and potential for maximum profit,” says English.

More information about the store concept is available at maytagequippedlaundry.com.

April 16, 2012
Harco Co. Ltd. Earns Fred Maytag Award

ST. JOSEPH, Mich. — The honor's primary objective is to recognize a Maytag Commercial Laundry distributor for

ST. JOSEPH, Mich. — Harco Co. Ltd., Mississauga, Ontario, Canada, recently received the prestigious Fred Maytag Award during the Maytag® Commercial Laundry 54th Annual Meeting in Marco Island, Fla.

The Fred Maytag Award, with a history of more than five decades, is the longest-running award in the commercial laundry industry, the company says.

“Enthusiasm for the industry, loyalty, and unmatched performance are synonymous with the Harco name,” says Bob English, general manager of global commercial laundry at Whirlpool Corp. “This award testifies to Harco’s strong performance in all three markets, including a 46% increase in overall business from 2010, and an all-time record year in the multi-housing segment.”

When Fred Maytag established this award, his primary objective was to recognize a Maytag Commercial Laundry distributor for outstanding achievements and remarkable performance. Recipients emulate his marketing philosophy to distribute the company’s products with professionalism and integrity.

“We are honored to receive Maytag Commercial Laundry’s Fred Maytag Award,” says Robert Jackson, president at Harco. “We believe in the brand and the time-tested reliability of the company and its products. We’re fortunate to be associated with a strong and innovative industry player that supports our business in so many ways.”

Founded in 1961, and with present ownership in place since 1981, Harco was appointed as a Maytag Commercial Laundry distributor in 1984. Harco is a three-time Fred Maytag and Red Carpet Service® Excellence Award winner. In addition, Harco won the inaugural Breaking Away Award last year.

Jackson and fellow owner Robert Stevens were on hand to receive the award. Also present at the awards dinner was Fritz Maytag, grandson of founder Fred Maytag.