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January 16, 2013
LG Appoints Gutierrez National Sales Manager for Commercial Laundry

ENGLEWOOD CLIFFS, N.J. — Former Mac-Gray route sales manager brings more than two decades of experience to new role

ENGLEWOOD CLIFFS, N.J. — Industry veteran Gustavo Gutierrez has been named national sales manager of Commercial Laundry Systems for LG Electronics USA, the company reports.

Gutierrez brings more than two decades of experience to his new role at LG, where he will be responsible for developing and managing programs to differentiate LG in the route/multi-housing and coin/OPL markets in the United States.

“Gustavo’s extensive experience in the commercial laundry industry will take our leadership to the next level as we work to become a significant player in the U.S. marketplace,” says Stefan Meir, Commercial Laundry director, LG Electronics USA. “His vision and leadership will helpgustavo gutierrez lead to the continued expansion of our route network, as well as attracting new, high-quality distributors.”

Gutierrez comes to LG Electronics from Mac-Gray, where he served as a route sales manager in the South Florida market. While there, he also launched The Bid Shop, an online platform to connect service professionals with companies looking for proposals.

“LG’s innovative laundry products offer an exciting opportunity for our distributor network,” says Gutierrez. “My focus is to build on LG’s momentum to help the business grow further and enjoy a similar strong reputation in the commercial space as it has in the consumer laundry market.”
 

December 6, 2012
LG Presents Best Partnership Award to Coinmach Service Corp.

PLAINVIEW, N.Y. — CSC provides outsourced laundry services to multi-family housing, military housing, college campuses and hospitality industries across the United States

PLAINVIEW, N.Y. — Coinmach Service Corp. (CSC), which provides outsourced laundry services to multi-family housing, military housing, college campuses and hospitality industries across the United States, recently received the Best Partnership Award from LG Electronics’ Commercial Laundry Division.

Hal Sazzmann, AVP and CSC representative to LG Commercial Laundry, accepted the award on CSC’s behalf during the LG Commercial Laundry Global Customer Conference in Pattaya, Thailand.

“We are honored to receive this award and value our continued partnership,” says CSC CEO Robert M. Doyle. “LG’s advanced technology and superior reliability provides CSC with a clear advantage in the marketplace and meets CSC’s commitment to create a positive customer experience.”

CSC says it is the largest provider of LG commercial laundry equipment in the United States.

November 15, 2011
LG Promotes Brand to Potential Distributors During Commercial Laundry Conference

GARDEN CITY, N.Y. — Sharing its vision for growth in the commercial laundry business, LG Electronics USA recently hosted more than a dozen of the nation’s top distributors at the company’s first Commercial Laundry Conference.

Sam Kim, Appliance president, LG Electronics USA, welcomed the potential new distributors, emphasizing LG’s commitment to technology and market leadership. Brian Wallace, executive director of the Coin Laundry Association, delivered a “state of the industry” keynote address.

“With our new commercial washers and dryers, we’re bringing the innovation and expertise LG is known for in residential laundry to commercial systems,” Kim says. “LG is the leading brand in home front-load laundry in the United States, and our new commercial solutions offer facility owners an energy-efficient and easy-to-manage way to provide a best-in-class experience for their customers.”

LG invited the “cream of the crop” distributors to the conference, says industry veteran Stefan Meir, U.S. sales director for LG Commercial Laundry. “Some say that distribution is the key to success. Others focus on laundry equipment. At LG, we will have the best of both worlds—a very strong, well-rounded distribution network and top-performing energy-efficient commercial washers and dryers.”

The distributors, which represent different top brands of multi-load washers, will find that LG commercial laundry equipment is a complement to their existing brands and will help them grow their business significantly, says Meir.

For example, when new agreements are finalized, LG distributors will have the opportunity to build more advanced Laundromats “Powered by LG,” like the one that just opened in New York. Coinmach Service Corp. opened the unique “Laundry Lounge” featuring LG products as a new approach to the traditional, utilitarian laundry.

Located on the Upper West Side of New York City, the lounge is the first of what LG anticipates to be a national roll-out of similar lounges featuring its ultra-energy-efficient line of ENERGY STAR®-qualified commercial clothes washers and their counterpart dryers.

September 12, 2011
LG Electronics Looks to Revolutionize Laundromat Experience

NEW YORK – LG Electronics USA and Coinmach Service Corp. on Thursday opened a unique “Laundry Lounge,” an approach the companies hope will revolutionize the traditional, utilitarian Laundromat.

The 2,200-square-foot store across the street from City College of New York offers customers modern amenities, including free Internet access and high-definition TVs, for a more home-like atmosphere.

Located on the Upper West Side, the laundry is the first of what LG anticipates will be a national roll-out of similar stores featuring its line of ultra-efficient, ENERGY STAR®-qualified commercial washers and dryers.

“With this new concept, we’re offering patrons a fresh experience by integrating key components of the home in public laundry venues, confirming the notion that life doesn’t have to stop because you have to do laundry,” says Sam Kim, Appliance President, LG Electronics USA.

The fully attended store, open 24/7 and featuring a red-and-white décor, is owned and operated by Super Laundry, a wholly owned division of Coinmach, a leading supplier of outsourced laundry equipment services for multi-family housing in North America.

“LG’s innovative commercial washers and dryers, as well as its high-performance HDTVs, create an overall exciting and attractive environment,” says Coinmach CEO Robert Doyle. “We are very pleased to cooperate with LG Electronics in bringing this exciting new kind of laundry experience to our customers.”

The card-only store initially is offering $2.50 washes (“super wash” is another 25 cents) on its 26 front-load washers and free drying on its 32 counterpart dryers as a promotion.

Thanks to ESD’s card payment system integrated into each machine, the store has the ability to easily adjust pricing as desired.

Stefan Meir, director of commercial laundry sales for LG Electronics USA, says LG plans to work with Coinmach and other distributors to open more “Laundry Lounges” nationwide over the next 18 months.

Although he couldn’t say specifically where they might be located, he says they will likely be in “major cities.”