Content about Environmental Issue

BENTON HARBOR, Mich. — Whirlpool Corp. has been named one of Corporate Responsibility Magazine’s100 Best Corporate Citizens for the 10th consecutive year. Whirlpool ranked No. 69 on the magazine’s 13th annual list, which is regarded as the top corporate responsibility ranking based on publicly available information.

Last year, Whirlpool ranked No. 85. Its move of 16 spots can be attributed to high scores in the Corporate Governance, Employee Relations and Philanthropy categories.

“We are honored to be named one of the best corporate citizens for a decade straight,” says Jeff M. Fettig, chairman and CEO of Whirlpool Corporation. “Whirlpool Corp. strives to conduct business with integrity while continually keeping a diverse workplace as a guiding principle. It is a priority for us to improve communities—with sustainable and innovative products and operations, as well as giving back to the communities where we live and work.”

Launched in 2000, the 100 Best Corporate Citizens List is based on more than 318 data points of publicly available information in seven categories: environment, climate change, human rights, employee relations, corporate governance, philanthropy and financial performance.

Whirlpool has also recently been named to the Forbesand Reputation Institute’s Most Reputable Companies in the U.S. and Fortune’sWorld’s Most Admired Companies lists.

CINCINNATI — Coin laundry owners and operators may want to follow the progress of a new strategic partnership between Procter & Gamble and the Alliance to Save Energy, a nonprofit organization that promotes energy efficiency worldwide through research, education and advocacy.

Their collective effort will be to publicize the environmental and energy-savings benefits of washing laundry in cold water. The Alliance will work with P&G’s natural resource education initiative called Future Friendly to provide consumers with the information they need to convert from hot/warm-water washing habits to cold-water washing.

Heating of water is a major use of energy. When doing laundry, heating water can account for up to 80% of the energy used per wash load in the United States. By moving to cold water, Americans could reduce CO2 emissions by up to 11 million metric tons annually, P&G and the Alliance say.

A major barrier to adopting cold-water washing habits is the consumer worry that washing in cold water will not clean as effectively as warm/hot water. To combat this notion, a P&G detergent specially formulated to perform optimally in cold water will be showcased.

P&G Future Friendly will work with the Alliance as part of an Earth Day-focused campaign that encourages consumers to change their laundry habits for the better. Featuring a Facebook sweepstakes, pop-up events and media activities, the campaign will utilize Alliance-provided data and consumer-friendly language to illustrate the environmental benefits of cold-water washing and drive consumer action.