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Content about Person Attributes

April 16, 2013

RALEIGH, N.C. — David Makepeace creates inviting store built on friendly staff, sophisticated equipment, colorful décor

RALEIGH, N.C. — The yellows, blues, greens and shades of red at Calvary Laundromat in Raleigh are decorator-designed to create an inviting atmosphere, says owner David Makepeace.

“It’s very vibrant,” says Makepeace, and makes customers feel more energetic. “It’s not depressing beige or white walls.”

But the intangible atmosphere, the one that customers find welcoming, is created by his staff, he says. Or, as one teen folding clothes with her mother put it recently, her family comes because “We know people here.”

“The people here” are full-time attendant Lizeth Brito and three members of a family that share work hours: mother Valentina Hernandez and daughters Oneyda Blanchard and Mirian Martinez. All are bilingual and can converse with Hispanic customers who make up a large part of the customer base.

“Valentina and I have worked together forever,” says Makepeace, 47. They are both veterans of the large, multi-site Medlin-Davis Cleaners operation in Raleigh, and he turned to her when he started Calvary four years ago.

Did she know of anyone who could help him? he recalls asking. “She said, ‘Yes, me.’”

Makepeace says he’s “extremely” happy with sales at the 3,000-square-foot laundry, located in a small shopping center in the midst of large apartment complexes. “The success of it depends on the people you hire,” he says. “I have wonderful attendants.”

He names several other contributing factors, including the technological sophistication of its 30 front loaders and 28 dryers. (They include one 80-pound washer, charging $7.75; three 60-pound, $6; six 40-pound, $4; five 30-pound, $3.75, and 15 20-pound, $2.50. Every dryer—two 75-pound models, 24 45-pound, and two 35-pound—runs six minutes for 25 cents.)

They all accept Presidential dollar coins, which Makepeace says are so popular among customers as a novelty that they keep them instead of using them. “I have to replace them all the time.”

The advantage of dollar coins, he says, is the flexibility they provide customers using the coin changer. Without it, anybody putting a large bill in the changer “would have to use two hands” to hold the resulting quarters, he says. “It’s much more manageable.”

Charlotte’s T & L Equipment Sales, which provided the equipment, programmed all the washers so that the seventh wash is free. That’s been a big hit and a factor in keeping customers coming back, Makepeace says. “The first thing they do is go look at all the machines and see if any of them are free.”

Another plus is the bright color scheme, he says. A decorator friend of Lee Makepeace, David’s wife and business partner, chose the overall design. “We started with the floor (multi-colored tile) and worked our way up the (yellow) walls,” David Makepeace says.

Lee and her dad, Riley Pleasant of Raleigh, painted squares within squares in contrasting colors to break up the long expanse. Even a neighbor contributed to the décor, bringing forth a large piece of art. Purchased at a yard sale for $15, it echoes the colors in the laundry and hangs over the entrance desk.

In the front of the store, a kids’ corner offers lots of windows, a wall-mounted TV showing cartoons, and walls that, for a few feet up, are actually blackboards. Children are encouraged to dig into a bucket of chalk and draw on them.

Makepeace noticed similar blackboard walls for children in a jewelry store and thought it was a clever idea.

“Parents are focused on sorting the clothes and getting them in the washers. If we can distract the kids for at least 15 minutes, the parents will appreciate that,” he thought.

For the adults, there are two large-screen TVs and free Wi-Fi.

Believing firmly that hands-on ownership makes for success, he visits the store three times a week, as well as other times when he’s called upon to repair equipment.

When he and his wife were planning the store, he personally canvassed the apartment communities near the site, which is on a connector road between two major traffic arteries. He discovered that most residents are Hispanic families.

He returned to personally put flyers for the new laundry under windshields at the apartments. He also mailed 1,500.

Check back Thursday for the conclusion!

April 15, 2013

BOSTON — Multi-store owner accused of tampering with gas meters, failing to file income tax returns

BOSTON — The former owner of several Massachusetts Laundromats has been indicted in connection with allegedly tampering with gas meters and stealing natural gas valued at approximately $214,000, Attorney General Martha Coakley’s Office announced Thursday.

A statewide grand jury indicted Steven R. Bankert, 56, of North Attleboro, Mass., on charges of larceny over $250 (six counts), willful injury or interference with gas meter or other property (10 counts), and failure to file income tax returns (six counts).

“We allege that this defendant tampered with multiple gas meters at Laundromats he operated,” Coakley says. “He allegedly manipulated the meters in order to bilk utility companies out of hundreds of thousands of dollars.”

Her office began investigating Bankert in August 2011 after Columbia Gas filed a complaint. The company suspected tampering and theft of gas after detecting low and erratic consumption patterns.

The investigation determined that from 2008 to 2012, Bankert, who is a licensed electrician, allegedly tampered with 10 gas meters at six Laundromats he owned in Attleboro, Brockton, Lawrence and Worcester for the purpose of stealing gas from Columbia Gas valued at approximately $205,000 and from Nstar valued at more than $9,000.

Investigators also allege that Bankert has not filed income tax returns for the years 2006 to 2011.

He is scheduled to be arraigned at a later date.

March 25, 2013

ATLANTA — Drumming performance on family washer has amassed nearly 1.8 million views on YouTube

ATLANTA — If all of the exhibits and educational sessions aren’t enough to draw you to New Orleans for the Clean Show this summer, how about an Internet sensation?

The show’s management announced Friday that 11-year old Jonathan Carollo, whose drumming performance on a washing machine went viral, will be performing at the June 20-22 event in New Orleans.

First posted to YouTube last September, Carollo’s Whirled Beat video has amassed nearly 1.8 million views and has been featured on The Today Show, Good Morning America, USA Today and The Huffington Post.

Carollo’s father, Dan, posted the video for family and friends on Facebook but then uploaded it to YouTube after several people encouraged him to share his son’s talent with the world.

The boy routinely drums on objects around his family’s Washington state home and decided that the top loader, with its large steel drum, was the perfect-sounding instrument when he grew bored playing his drum kit.

“We are extremely delighted to have such a talented person play at the show … especially when it’s on an appliance that most of our exhibitors and attendees work with on a daily basis,” says John Riddle, president of Riddle & Associates, the Clean Show’s management company. “It certainly will give them a new way to look at their washing machines.”  

September 4, 2012

PEMBROKE, Mass. — Use 103-year-old Mary Chin's life story as inspiration

PEMBROKE, Mass. — This is not a column from which you are going to learn anything useful and hands-on. But maybe it will be the best column you ever read. “Live for the obituary” — have you ever heard that expression? It is one used particularly by writers. But it also can be applied across the professions. It means to live your life so that your obituary acquits you well.

Let me illustrate using a Boston Globe obituary dated June 16. The headline read, “Mary Chin, 103; operated laundry in Charlestown.” The second sentence says it all: “Widowed more than six decades ago when she was a young mother of nine, Mrs. Chin remained a pillar of strength for four generations of her Charlestown family.”

A few sentences round out the story: “Though 4-foot-10, Mrs. Chin seemed to fear nothing and no one. She shooed away drunks who shuffled from bars that flanked her store and deftly handled disputes that inevitably arose as owner of her late husband’s laundry business. And there wasn’t a wrinkle on a customer’s shirt that stood a chance with her, family and friends said.”

And later: “Mrs. Chin bought a Singer sewing machine to mend clothing, and she was involved in all aspects of the family laundry business. Six days a week, she sorted clothes customers dropped off, then washed, dried, and ironed them.

“She also kept books and ran the schedules of her children, who often came into the shop to help when they weren’t doing homework.”

Her children commented on the lessons she taught them. Don’t waste time. Save your money. Work a little harder. No gossip. Always be polite to even the toughest of customers.

Finally, her son Thomas offers, “She had good rapport with (customers). But the rapport was based on providing good prompt service and being attentive to the customer’s requirements.”

If you are like me, you might be a little teary-eyed after perusing the entire piece. Or you might be saying, “What a sap. To devote yourself to a lousy little business all your life seems like a fool’s path.”

I’m not here to argue the merits of different philosophies of life, but I am here to say that Mary Chin’s qualities as a businesswoman make hers an extraordinary story. Clearly, the Boston Globe recognized it as a life well spent. The publication devoted 28 column inches to the piece, while most of us have to pay several hundred dollars for just 3 inches. Mary Chin got her moment of fame for free.

I like the bit about this 4-foot-10 woman being fearless. I see in front of me her picture: round-faced, mouth open, as if ready to answer any question, eyes looking straight out, facing the world unflinchingly. I can see this little woman standing up to a 6-foot-tall customer, saying she had done everything she could to get the stain out but it was too engrained in the fabric. The angry customer walks out pacified, knowing Mrs. Chin must be right. 

As I read the obituary, the story fleshes itself out. She and her husband owned the laundry, when he suddenly died. She was perhaps 35, with nine children, the youngest being 2 years old. So she rolled up her shirtsleeves, arranged with the children and neighbors to take care of the young ones, and ran the business full-time for more than 40 years.

Isn’t that just incredible? Spending forty-plus years at the helm of a work-intensive business, with nine children at home. Today, many widows would beg support from family, go on welfare, and seek counseling because of the unfairness of the situation. Not Mary Chin. With her feet apart, and her mouth clenched, she said, “I will not buckle under. I will not let life take me down.” 

I do not know her children. But I bet they all respected their mother. And I bet they all have learned her lessons of self-reliance and can-do-ism. And I bet they all are acquitting themselves well, despite the fact that life has thrown them a curve. As they say, hardscrabble circumstances are good for character. 

I like her rules of work: work a little harder, don’t gossip, be polite to even the toughest customer, etc. Such principles are the bedrock of good business practice. Work a little harder—can’t we all do that? Can’t we pay closer attention to the details? Can’t we go the full nine yards to research a problem? Can’t we stay another 15 minutes, or come in 15 minutes early, to fix a garment?

No gossip—how many of us spend an hour a day through conversation, e-mail, texts, on the phone “dissing” others? If that hour were spent on productive matters, consider how much more efficient we could be.

About politeness, these days I see so many attendants who exhibit poor attitudes or are just going through the motions. This makes me not want to patronize their store. If only attendants would have Mary Chin’s sincerity in trying to help the customer, much dissatisfaction and aggravation would be avoided.

Her son succinctly summarized her business philosophy: maintaining a good rapport with customers based on providing good, prompt service and being attentive to the customer’s requirements. What a perfect statement of basic business principles! If only every business had that in mind.

I was at a Laundromat where the attendant was chatting away with a customer while another customer with a problem stood there. I’m sure that going through the waiting customer’s head was, “Why doesn’t she look at me?” Mary Chin would have paused her conversation with the one customer, looked to the waiting customer and asked politely how she could assist her.

What will your obituary say about you? This is not a macabre notion. Rather, it’s food for thought. Perhaps working six days a week over 40 years is not your mantra. But you sure wouldn’t like your obit to read, “He spent as much time away from his business fishing and golfing,” would you?

I salute you, Mary Chin. You’re an inspiration to us all.

August 14, 2012

MOUNT VERNON, N.Y. — Extra profit centers all part of the plan at Megamat Super Laundromat

MOUNT VERNON, N.Y. — Equipment distributor Todd Santoro recently shared some thoughts about providing extra services for your laundry customers and how certain additional revenue streams require little extra work to put into place (Coin-Op 101:Extra Creativity Can Lead to Extra Profit).

Today and tomorrow, American Coin-Optakes a look at two laundries that couldn’t be more different as far as geography and demographics are concerned, and how their owners approach the offering and management of extra profit centers.

MEGAMAT SUPER LAUNDROMAT, MOUNT VERNON, N.Y.

When Conrad Cutler responded to American Coin-Op’srecent poll about extra profit centers, his list for the Megamat Super Laundromat in Mount Vernon was a lengthy one: vending machines, laundry bags, wash-dry-fold services, drop-off/commercial accounts, video games/pinball machines, moving truck rental, rug cleaner rental, ATM, and car care equipment (vacuum, air machine, and fragrance machine).

The 5,000-square-foot store located in a low-income, predominantly African-American neighborhood just north of New York City is open 24 hours, seven days a week, and is advertised as the “home of America’s largest washing machines.” (For the record, the largest machine there holds 125 pounds.)

Cutler, 22, only recently graduated from Syracuse University with a degree in supply chain management and entrepreneurship and emerging enterprises, but he’s been running Megamat since August 2009.

His family owned the property, a former warehouse, and had leased it to a tenant who installed the mega-laundry. When the tenant went bankrupt after five years, the young Cutler was called on to take over the operation so the family could avoid the accrual of real estate tax on a vacant property.

Cutler successfully renegotiated the tenant’s sizable outstanding note with the finance company and instituted a renovation plan that would take four months to complete and cost $30,000.

Expanding the breadth of services offered by the laundry was always part of his business plan.

“We took the store over in a bad situation, so we needed to do whatever we could, not only to bring up the revenue but also to increase the foot traffic in there,” Cutler says. “Diversifying the services that we offered to the community was the way in which we developed a large customer base.

“My objective in having so many different auxiliary revenue streams was not only to generate money but also to bring people into the Laundromat who might not come in there regularly otherwise.”

And that’s mighty important when you consider there are 46 coin laundries within four square miles serving 65,000 people. That’s a lot of competition, so it pays to offer services that set you apart from the rest.

All of the non-laundry equipment is serviced by outside contractors (eight, by Cutler’s count) that pay Megamat a portion of the revenue.

“The most important thing to me is that we have 100% uptime on all of our equipment,” he says. “One of the most detrimental things you can do in the laundry industry is to have equipment that’s out of service. Not only do you not make money off of it, it also makes the store look bad.”

Cutler depends heavily on a staff of six attendants to manage the around-the-clock operation when he’s not there. All are trained extensively in customer relations, equipment troubleshooting and store management, he says. The store wouldn’t be able to offer the number of added services that it does without them.

“One way that we’re able to compete so well … is because of the staff that we have,” he says. “They’ve all been in the laundry industry for a long time, way longer than I’ve been here. They know how important customer service is, not only to me but to the customers as well.”

Among the Laundromat’s most popular auxiliary services are U-Haul truck rental (it’s one of the few Northeast businesses to offer it around the clock, according to Cutler) and pay-as-you-go Internet service (at the rate of $1 per 10 minutes; most people living in and around the neighborhood don’t own a computer or have Internet access, he adds).

“I would say that the ATM, the vending machines and the (video) games are kind of just an extra. They don’t really bring in that much money.”

Megamat’s newest extra profit center is carpet cleaner rental. In the first 30 days of offering the service ($27 to rent the machine for 24 hours), just one person rented a machine. But it was a person who’d never visited the store before.

“After three months, I think you’ll be able to tell if the real estate that it’s taking up in your store, and the liability of operating it, is worth your time or not,” Cutler says. “If you see an upward trend where it’s at least doubling every month for three months, it’s worth keeping.”

Extra profit centers are a “dual-edged sword” that can just as easily hurt the operation if they’re not treated with the same level of care and concern as the laundry, Cutler says.

“You really have to make sure that you’re giving excellent customer service in all aspects to whoever walks in the door, regardless of whether they’re washing clothes or just putting 25 cents in a gumball machine,” he says. “That’s really what’s going to keep the business going is maintaining the same level of customer service for every customer.”

Tomorrow: We visit The Service Station in rural Thompsonville, Ill., where owner Nova Randolphs business offers laundry, tanning, Internet and copy/fax services for her hometown.

May 16, 2012

ATLANTA — Fraud ring offered services to illegal aliens frequenting laundry

ATLANTA — Four members of a Cobb County document fraud ring that made counterfeit Social Security cards, permanent resident cards, and other fake identification documents and then sold them from a Smyrna Laundromat have been sentenced to federal prison on a charge of conspiring to produce fraudulent identification documents, United States Attorney Sally Quillian Yates reports.

The defendants, all from Mexico, received sentences ranging from nine to 28 months, plus two years supervised probation. Four additional co-defendants in the scheme have also pleaded guilty and await sentencing on various dates over the next three months.

The organization used a coin laundry located in Smyrna to facilitate the sale of the counterfeit documents and offered their services to illegal aliens who frequented the Laundromat.

Between March 2010 and August 2011, Homeland Security Investigations agents, U.S. Secret Service agents and investigators with the Governor’s Office of Consumer Protection purchased counterfeit identification documents at various locations in Cobb County, Ga., as part of an undercover operation.

The documents included Social Security cards, permanent resident cards and State of Georgia driver’s licenses. Using physical and video surveillance, agents determined the location of the organization’s counterfeit document production facility.

In September 2011, agents executed a search warrant at an apartment complex in Marietta, Ga. Agents recovered document-making equipment, including computers and printers, and recovered electronic files containing more than 2,000 images of fraudulent identification documentation, including Social Security cards, permanent resident cards, birth certificates, driver’s licenses from more than 20 states, and various other documents. Firearms were also recovered.

“Manufacturing counterfeit identification documents is a serious problem in our community,” Yates says. “These defendants ran an operation that enabled many illegal aliens to get their hands on identification that made it appear as if they were legally in the United States. This crime impacts our community in many ways, not the least of which is the negative impact on the credit history and financial well-being of people whose Social Security numbers were unlawfully used on the counterfeit documents.”

“This case demonstrates the wide-reaching effects of the manufacturing and selling of counterfeit identification documents and its impact on innocent victims and our communities,” says Reginald Moore, special agent in charge of the U.S. Secret Service Atlanta Field Office. “The importance of cooperation among our law enforcement partners remains paramount to our ability to catch those that are involved in these types of fraudulent activities.”

March 27, 2012

WASHINGTON — Man convicted of robbing Laundromat twice in eight days

WASHINGTON — A jury last week convicted a Washington man of armed robbery and carrying a dangerous weapon for two separate robberies of a Northeast Washington coin laundry last summer, according to the U.S. Attorney’s Office.

Lawrence White, 41, remains jailed as he awaits his May 31 sentencing. He faces up to 30 years in prison for each of two robbery charges and up to a year for each of two weapons charges.

According to the government’s evidence, just before 6 p.m. on Aug. 14, 2011, White entered a Laundromat in the 1600 block of Benning Road NE. He went into a private office and brandished a knife at an employee, making off with several hundred dollars in cash.

Just eight days later, White returned to the laundry in the early afternoon and robbed the same employee, showing the same knife and taking hundreds of dollars in cash from a cash drawer.

During the second robbery, a surveillance camera captured White running into the office and then exiting the scene. The surveillance video led directly to White’s identification and arrest a few days later.

November 7, 2011

MARFA, Texas — A well-known business strategy is to run two businesses under one roof, share the overhead, and mingle the clientele. Perhaps the best example of this in our industry is Tumbleweed Laundry.

Daniel Browning is the “Laundromateur” who pulled off the magical feat of combining an ice cream parlor, coffee shop and Laundromat. The genius is that Browning has a monopoly in all three markets.

Relaxation and Art

Marfa is a small town of 2,200 residents with quite a bit of tourist trade. The reason for tourism is twofold: the place is a relaxing area to visit, with Big Bend National Park nearby, and it is the home of Chinati, the contemporary art museum, which designates Marfa as an art town.

In the 1970s, a successful New York artist named Donald Judd purchased a 550-acre former German prisoner-of-war camp. He began creating his abstract sculptures—large metal boxes as well as concrete shapes—and setting them all over the grounds as well as inside the 30-odd buildings. Then he invited other artists to come and work, and encouraged them to leave many works at the facility.

He got backing from the Chinati Foundation, thus Chinati was born. With daily guided tours at $25 a person, Chianti attracts serious art fans. All this is most unusual for a remote west Texas town that’s a 21/2-hour drive to the nearest city, El Paso, and close to the Mexican border.

Laundry Born in Former Hospital

So, back to Browning. Moving from Austin to Marfa, he and his wife envisioned a Laundromat since there wasn’t one in town. He produced a 130-page business plan, purchased a building, and set about creating a going concern. He dealt with Dexter equipment because he thought the company offered a good financing package. The total equipment cost came in at the $75,000 range, but he only had to put $40,000 into the venture.

The building he found that would work was an old, tiny, seven-room hospital. “Half the people living in Marfa today were born where the dryers are,” Browning says.

By doing all the construction work himself in nine weeks, he converted the hospital into a Laundromat and upstairs apartment.

His idea was to combine retail, commercial and wash, dry and fold (flip and fold). He went after flip-and-fold volume, but found that it was too sporadic and created too many hassles to make it worth dealing with. But he won hotel and restaurant trade, and his commercial operation was off and running.

One day, Browning was doing a side job, fixing a coffee shop’s espresso machine, when the owner said they were closing. Browning’s wife had been in the coffee business in earlier years, and she sometimes talked about opening a shop in Marfa. Something clicked. Why not combine a coffee shop alongside a laundry, and throw in ice cream to boot?

Browning studied his floor plan, and it became clear that he could give up some space for a coffee shop. Approximately a year and a half ago, the coffee shop/ice cream parlor came into being. It helped that the second coffee shop in town had closed, so he has a monopoly.

Perhaps Kaki Aufdengarten, Browning’s regular employee, says it best: “We’re the only Laundromat in town, the only coffee shop, the only ice cream parlor, so in a sense, we’re not a company. We’re a public service.”

Wednesday: Ingenuity is what makes America great...

April 29, 2009