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March 27, 2013

CHICAGO — Midwest only region to post better month-to-month sales

CHICAGO — Coin laundry sales were down overall in three of the four regions in February, according to the most recent AmericanCoinOp.com StatShot unscientific survey, but drop-off sales were up in three of four.

The Midwest posted the only overall sales gain—1.1%—when compared to February 2012. Month-to-month sales were down in the South (1.9%), West (2.2%) and Northeast (5.1%).

“Bad weather really hurt, as we had some weekends that people could not get out,” says a store owner from the Midwest.

Survey takers were asked to use one word to describe the market conditions in their area. Some of the responses included “better,” “decent,” “rising,” “deplorable,” “weak” and “slow.”

Respondents were also asked about drop-off-service sales for February (compared to February 2012).

In the West, where 57.1% of respondents have offered drop-off service for two years or more, sales were up 8.4%. The remaining 42.9% haven’t offered this service in the past two years.

Northeastern operators saw their drop-off sales rise 5.0% in February from the previous year. There, 88% of the respondents have offered this extra-profit service for at least two years.

Drop-off sales were nearly flat in the Midwest (up 0.1%), where 57.1% of respondents have offered this service for two years or more. Roughly 14% offered drop-off last year but are not this year, and the remaining 28.6% haven’t offered drop-off service in the past two years.

In the South, the only region to see a dip in month-to-month drop-off sales (down 0.4% from February 2012), 80% of respondents have offered the extra service for two years or more. Ten percent didn’t offer drop-off last year but do now, and 10% haven’t offered it in the past two years.

AmericanCoinOp.com’s StatShot includes information on sales, wages, costs or other financial data based on anonymous survey information provided by industry owners and operators.

Audience members are invited to participate in these unscientific surveys, which are conducted anonymously online via a partner website, on a regular basis. Self-service laundry operators are encouraged to participate, as a greater number of responses will help to better define industry trends.

February 27, 2013

CHICAGO — Three of four regions—championed by West’s 9.8% boost—report increased sales for January

CHICAGO — Three of the four regions reported sales increases for January, championed by the West’s 9.8% boost, according to results of the latest AmericanCoinOp.com StatShot survey.

The South enjoyed the next largest upswing at 4.2%, followed closely by the Northeast at 3.3%. The Midwest was the only region to see a drop in vended laundry sales, a 3.0% decline.

The 2012 numbers were all improved when compared to 2011 results. Here, the West once again led the pack with a 9.6% year-to-year sales increase, followed closely by the South at 8.1%. Annual sales were up 3.4% in the Northeast and 2.2% in the Midwest in comparison to 2011 figures.

While the overall sales results were mostly positive, respondents’ anonymous comments about their local market conditions were more varied:

  • South: “Much less promising. Business was booming last year until election time, then bombed.”
  • Midwest: “Increased traffic at one store, decreased traffic at second store seven miles apart. New stores opened near second store.”
  • Northeast: “Not anywhere near 2012 numbers.”
  • West: “A poor climate for my customer base means better profit margins for me as they cannot afford to repair/replace their machines as they go down.”
  • Midwest: “Customers [are] overloading and damaging washers to try to save money.”
  • Northeast: “Competitive, with fewer rooftops in my area.”

The StatShot includes information on sales, wages, costs or other financial data based on anonymous survey information provided by industry owners and operators.

Audience members are invited to participate in these unscientific surveys, which are conducted online via a partner website. Self-service laundry operators are encouraged to participate, as a greater number of responses will help to better define industry trends.

January 30, 2013

CHICAGO — Midwest is big winner, with December sales up 5.3% and fourth-quarter sales up 5.6%

CHICAGO — Fourth-quarter 2012 self-service laundry sales rose in three of four regions despite declines across much of the nation in December, according to results of this month’s AmericanCoinOp.com anonymous, unscientific StatShot survey.

The Midwest was the big winner, with December sales up 5.3% compared to December 2011 and fourth-quarter sales up 5.6% from the prior year.

“Starting to do better,” offers one operator. Another says, “Pretty good. Apartments are full, so traffic is up!” And another: “Good, getting better.”

The West also saw sales increases for the two reporting periods, albeit smaller than the Midwest’s. Fourth-quarter sales were 3.0% better than those in fourth-quarter 2011, while December sales were up but only by 0.1%.

“Improving, (and) looking more like old times,” remarked a West store owner. But another says the area near his/her California business has suffered since the state’s prisons started releasing offenders last summer due to overcrowding.

Sales in the South were up 1.3% during the fourth quarter but down 5.7% for December. And remarks from respondents regarding current market conditions seemed to follow this dichotomy. A couple of operators called conditions there “good” or “steady,” while another says they are “dismal.”

The Northeast saw sales drops during both periods: 6.2% in December and 4.1% in the fourth quarter.

Comments such as “bad” and “slow” were fairly common, but one operator offered some hope of better things to come for the region: “For the first time in a couple of years, sales are up. A recent discussion with several other competitors seemed to indicate that sales are gradually improving in our marketplace.”

AmericanCoinOp.com’s StatShot includes information on sales, wages, costs or other financial data based on anonymous survey information provided by industry owners and operators.

Audience members are invited to participate in these unscientific surveys, which are conducted online via a partner website, on a regular basis. Self-service laundry operators are encouraged to participate, as a greater number of responses will help to better define industry trends.

December 26, 2012

CHICAGO — West charts largest year-to-year gain of 7.2%

CHICAGO — Self-service laundry sales were largely positive in November, with three regions reporting increases, according to the most recent AmericanCoinOp.com unscientific StatShot survey.

November sales in the West were up 7.2% from November 2011. “Had a competitor temporarily shut down for repairs for several weeks, so that had some positive impact on my sales,” reports one owner from the region.

The Northeast reported November sales increased 4.3% from the prior November, due in part to Hurricane Sandy and its impact on the region, according to some operators.

In the South, year-to-year sales increased 0.3% in November. One store owner reports that his/her water and sewer rates have increased.

The Midwest was the only region to see sales decline—4.0%—for November. “Costs are going up. I have run out of ideas how to be more energy-efficient. I’ll have to raise my prices,” reports a store owner there.

Respondents were also asked about November 2012 front-loader prices — their lowest prices, highest prices, and whether the prices had changed since the previous November. The lowest and highest prices varied quite a bit.

In the West, customers can get a front-load wash for as little as $1.50. The lowest-priced front-load washes range from $1.50 to $6. Half of respondents report their lowest front-load wash price is higher than a year earlier, and the other half say they are unchanged.

The price range for the most expensive front-load washes in the Western region is $4.75 to $15—the broadest range among any of the regions. Half of respondents report their highest front-load wash price is higher than a year ago, and the other half say they are unchanged.

In the Northeast, the most inexpensive front-load prices are $2 to $3.50. Just 30% of operators has raised their prices in the last year, while the remainder has kept the prices unchanged.

When it comes to the most expensive wash, Northeastern customers are paying $4 to $7.75. Forty percent of operators has raised this price compared to November 2011, while the remainder has stood pat.

Low-end front-load prices in the South range from $2 to $2.50. Three-quarters of respondents has kept the same low price since November 2011, and the remaining one-quarter has raised the price.

The price range for the most expensive front-load washes in the South is $3.50 to $8. The breakdown of where the prices are today compared to a year ago is identical to the low-end figures.

The most inexpensive front-load prices in the Midwest range from $1.75 to $2.50. Approximately 38% of operators raised prices in the last year, while the remainder has kept prices unchanged.

When it comes to the high side of front-load prices, Midwestern customers face a range of $4 to $8. Some 13% of respondents has increased prices, with the remainder keeping the status quo.

AmericanCoinOp.com’s StatShot includes information on sales, wages, costs or other financial data based on anonymous survey information provided by industry owners and operators.

Audience members are invited to participate in these unscientific surveys, which are conducted online via a partner website, on a regular basis. Self-service laundry operators are encouraged to participate, as a greater number of responses will help to better define industry trends.

November 28, 2012

CHICAGO – South leads nation with 5.6% sales increase when comparing October business year-to-year

CHICAGO – Every region posted sales increases in October compared to October 2011, with the South leading the charge with a 5.6% boost, according to the latest AmericanCoinOp.com StatShot survey.

When comparing year-to-year business, this October’s self-service laundry sales were up 2.7% in the Midwest, 1.6% in the West and 1.5% in the Northeast, results from the unscientific survey show.

Despite the improvements, there is still plenty of pessimism out there, based on a sampling of comments from respondents:

  • “Costs are similar. A new laundry just opened, our first competition in 18½ years. We’ve drawn customers from a 15- to 45-mile radius for years. Not enough business to support the new $450K laundry, even with 100% of the business.” — Midwest
  • “Too many coin-ops in our area. Uneducated people driving down price to 75 cents for a wash!” — West
  • “All costs of doing business are going up, as you well know. Trying to hold prices. Will see how long that will work with another four years of the same officials.” — Northeast
  • “Have had several laundries close recently. High utility costs are crazy!” — South

Operators were also asked to compare current dryer prices to October 2011 prices. In cases where operators have multiple prices, they were asked to list the lowest price.

The Midwest is the only region that has seen dryer prices go up since last year, based on the survey results. The average dryer price there in October 2012 was 26.9 cents for 6.9 minutes, compared to 25.8 cents for 6.8 minutes in October 2011. Current drying times range from 5 to 10 minutes.

Dryer prices in the West have dipped since last year. October 2012 prices averaged 25.5 cents for 7.2 minutes compared to 28.0 cents for 7.7 minutes in October 2011. Current drying times range from 3 to 12 minutes.

In the Northeast, the average dryer price—26.6 cents—did not change from October 2011 to October 2012. But the average drying time for that price did fall slightly, from 8.1 minutes in 2011 to 7.7 minutes this year.

Prices in the South—25 cents for an average of 6.6 minutes in October 2012—were unchanged from October 2011. Current drying times range from 5 to 8 minutes.

AmericanCoinOp.com’s StatShot includes information on sales, wages, costs and other financial data based on anonymous survey information provided by industry owners and operators.

Audience members are invited to participate in these unscientific surveys, which are conducted online via a partner website. All self-service laundry operators are encouraged to participate, as a greater number of responses will help to better define industry trends.

October 31, 2012

CHICAGO — The South is only region to post declines, according to results of anonymous survey

CHICAGO – Three of the four regions posted significant sales increases in September and in the third quarter, according to the results of the latest AmericanCoinOp.com StatShot survey.

Self-service laundry operators in the West reported September sales were up 10.0% compared to September 2011, and that their third-quarter sales were up 7.0% compared to the same period in 2011.

In the Midwest, September sales were up 8.2% from the previous September and third-quarter sales for this year were up 8.8% compared to July-September 2011.

September sales in the Northeast were up 5.0% from September 2011, while third-quarter sales were up 8.6% when compared to the same period one year earlier.

The South was the only region to post declines, based on the unscientific StatShot results. September 2012 sales were down 1.7% from the previous September, while third-quarter sales dropped 1.2% when compared to July-September 2011.

“My small area is picking up as I continue to innovate and find new ways to attract new customers, as well as keeping my current customers excited about the store,” says an operator in the West. “Listen to the customers, as without them, we have a nice Laundromat that is not used to (the) fullest.”

An operator from the South reports that three more competing stores have opened within a three-mile radius of his/her store within the last year.

AmericanCoinOp.com’s StatShot includes information on sales, wages, costs and other financial data based on anonymous survey information provided by industry owners and operators.

Audience members are invited to participate in the unscientific surveys, which are conducted online via a partner website. All self-service laundry operators are encouraged to participate, as a greater number of responses will help to better define industry trends.

September 26, 2012

CHICAGO — August sales up in West, Northeast, first-half profits up in West, Midwest

CHICAGO – August coin laundry sales reports were a mixed bag, with the West and the Northeast reporting increased sales from one year ago and the West and the Midwest garnering greater profits for the first half of 2012, according to the latest AmericanCoinOp.com StatShot survey.

Self-service laundry operators in the West reported August sales were up 1.4% compared to August 2011, and that their first-half profits were up 0.5% compared to the first half of 2011.

“I attribute the increase in business to the remodel of one of my three locations, which was up substantially after the remodel,” says an owner from the region.

In the Northeast, August 2012 sales were up 1.9% from the previous August while first-half profits for this year were down 1.1% compared to the first six months of 2011.

“Our northeast part of western Pennsylvania is reacting to the economy like the rest of our country…scared! Help us, Lord,” offers one store owner. Another in the Northeast says sales have been consistently flat since March. “Customers are getting squeezed as their state and federal assistance is cut back or expires. Volume continues to shift from larger to smaller washers.”

Store owners in the Midwest saw first-half profits rise 3.1%, while their August sales declined 1.1% from the previous year. One operator says his/her closest competitor closed in March. Another attributes difficult market conditions to high unemployment and too many operations offering free drying.

All of the numbers were in the red for operators in the South: August sales were down 2.7% and first-half profits declined 1.6% compared to January-June 2011.

AmericanCoinOp.com’s StatShot includes information on sales, wages, costs and other financial data based on anonymous survey information provided by industry owners and operators.

Audience members are invited to participate in these unscientific surveys, which are conducted online via a partner website, on a regular basis. All self-service laundry operators are encouraged to participate, as a greater number of responses will help to better define industry trends.

August 29, 2012

CHICAGO — Midwest leads strong month with 11.2% sales gain from previous July

CHICAGO – July is traditionally one of the weakest revenue-generating months of the year but you wouldn’t know it from looking at the results of the most recent AmericanCoinOp.com StatShot survey.

Self-service laundry operators in three of the four regions reported their sales increased in July, led by the Midwest with an impressive 11.2% gain compared to July 2011 sales. The West posted a 5.5% July-to-July sales increase, while the Northeast posted a respectable 2.5% rise.

The South reported the only month-to-month loss, 2.5%. Nationally, coin laundry sales were up an average of 3.3% in July compared to July 2011.

Coupled with increasing sales, running a self-service laundry as efficiently as possible is important to a business’ bottom line. Operators were asked about their utilities costs as a percentage of gross.

Those in the West fared the best, paying 22.5% for utilities in July. But the gap between all four regions was minimal. Operators in both the Midwest and the Northeast paid 22.8% for utilities last month, while operators in the South paid the highest percentage in the country, 24.2%. Nationally, utilities as a percentage of gross averaged 23.1% in July.

How did some operators keep their costs down? By installing wells to replace municipal water, installing a timer (presumably to turn on/off lights), or replacing one-third of the store’s washers with 340-G soft-mount machines, netting a 3% savings on utilities. Another said installing credit card readers throughout their store had produced “impressive results.”

AmericanCoinOp.com’s StatShot includes information on sales, wages, costs and other financial data based on anonymous, unscientific survey responses provided by industry owners and operators.

July 25, 2012

CHICAGO — South posts highest June sales increase of 5.4%

CHICAGO – Coin laundry operators in three of the four U.S. regions reported June sales increases compared to the prior year, led by the South’s 5.4% gain, according to the results of this month’s AmericanCoinOp.com StatShot survey. June-to-June sales in the Northeast were up 2.3%, while operators in the Midwest reported a collective 1.9% gain.

June sales in the West were down 7.3% compared to the same month last year. And the swoon was widely felt across the region, based on the survey results—nearly 90% of Western operators who responded say their sales declined.

“Too much pressure from corporate-owned apartment buildings adding laundry facilities!” lamented one operator. But another thinks things are looking up…for the newer generation of stores. “Old ’mats are shutting down left and right out West and it’s a great time … to build new stores and infrastructure.”

Survey respondents were also asked about their second-quarter sales. Combined sales for April, May and June were up substantially in the South (9.5%). Smaller gains were posted in the Northeast (2.4%) and Midwest (1.8%). Quarterly sales were down 4.2% in the West.

A sampling of operator comments:

  • “Business has improved in the last 12 months, more of an increase in auxiliary services such as wash and fold and dry cleaning.” — South
  • “The hot weather in June crushed sales.” — Northeast
  • “Coin drop steady, increase in commercial work.” — South
  • “I had my closest competitor close four months ago and I am reaping the benefits of that.” — Midwest
  • “Sales have been consistently down every month since March.” — Northeast

AmericanCoinOp.com’s StatShot includes information on sales, wages, costs and other financial data based on anonymous survey information provided by industry owners and operators.

June 27, 2012

CHICAGO — Monthly sales rise 2.5% nationally compared to May 2011

CHICAGO — Operators in three of the four regions reported May sales increases compared to the prior year, led by the South’s 8.7% gains, according to this month’s unscientific AmericanCoinOp.com StatShot survey. Nationally, operators saw monthly sales rise 2.5% compared to May 2011.

The West saw sales rise 4.2%, the second straight month of gains there. May-to-May sales in the Midwest were up 2%. The Northeast was the only region to report a business slowdown, with monthly sales falling 0.6% from the previous May.

As we near the halfway mark of the year, sales have increased in at least three regions every month during 2012.

“We’ve had the best five-month start ever,” raves an operator from the West, while another says “oil drilling has had a great impact on (our) current year sales increase.”

“Monthly gross income has been relatively stable for over a decade,” says an operator from the Midwest. “Raising prices doesn’t seem to affect income.”

AmericanCoinOp.com’s StatShot includes information on sales, wages, costs and other financial data based on anonymous survey information provided by industry owners and operators.

May 30, 2012

CHICAGO — April sales up in three of four regions compared to 2011

CHICAGO — April sales were up in three of the four regions, according to the most recent AmericanCoinOp.com StatShot unscientific survey. Attendant wages are also fairly consistent across the United States, with the average pay ranging between $8.25 and $9.25.

April sales rose 3.3% in the Midwest (compared to April 2011). Only 10% of the respondents reported a decrease in sales. Despite the results, comments from several Midwest operators were only cautiously optimistic.

“Apartment rentals are increasing, causing increase in business,” reports one operator. “Competition is heavier, causing decrease in business.”

“We are in Michigan and we were hit hard,” adds another. “It has stopped getting worse, but (business is) not growing very fast, if at all.”

Southern self-service laundry sales were up 2.5% in April from the previous April.

“Lots of construction people dropping off laundry,” says one operator located in a region that suffered tornado damage last year. “Most will be here at least two years. Average wash and dry customers (are) still finding other ways of getting their laundry done without coming to the Laundromat.”

An operator attributed last month’s performance to students, while another said it was due to the area’s strong Hispanic population.

April’s numbers were virtually flat in the West, where sales increased 0.1%. A greater share of operators experienced sales increases, but those who saw their sales fall offset the pluses with more significant decreases. Many operators in the region say they are seeing a slow recovery buoyed by gas prices coming down.

Operators in the Northeast had a tough April, with sales falling nearly 5% for the month. Twice as many owners reported sales decreases as increases; several operators suffered double-digit declines. As you might expect, reports from the area were less than stellar.

“(There is) a slow erosion of Hispanic population due to economic conditions,” says one operator. “Competition fierce with everyone struggling for every last customer.”

“Too many mats are charging very low prices and not making a profit,” adds another.

But there were some positive assessments tied to the increased presence of construction workers and refinery workers.

StatShot respondents were also asked about attendant wages. Attendants in the West have the highest average hourly wage ($9.09); this region also had the highest wage this time last year ($8.87). Next highest is the Northeast ($8.94), followed by the Midwest ($8.81). The average hourly wage for attendants in the South is well behind the others, at $8.38.

In the South, the hourly wage range is $7 to $10. The low-end wage in the Midwest is $7.70, with the top-end wage being $10. Attendants in the Northeast have the largest pay range: $7 to $11 per hour. In the West, attendants are paid at least $8 per hour, the survey results show. The top-end wage there is $11, and at least one-third of attendants make at least $10 an hour.

The StatShot includes information on sales, wages, costs or other financial data based on anonymous survey information provided by industry owners and operators.

Audience members are invited via e-mail to participate in these unscientific surveys, which are conducted online via a partner website. Self-service laundry operators are encouraged to participate, as a greater number of responses will help to better define industry trends.

April 25, 2012

CHICAGO — Operators in South enjoy gains approaching double digits

CHICAGO — March sales in three of the four regions were up, according to the most recent AmericanCoinOp.com StatShot unscientific survey. Results for the first quarter were somewhat similar to the March sales results.

Self-service laundry operators in the South reported the largest collective increases—8.6% for March 2012 compared to March 2011 and 9.9% for first-quarter 2012 compared to the same period last year. “Better” was the word that kept popping up in comments offered by operators from that region.

“Our word of mouth continues to grow and we’re more aggressive in building commercial accounts,” says one. But not everyone is experiencing improvement. “Not seeing much change. Still weighing my options on what to do. Utility costs are killing me.”

In the Northeast, March year-to-year sales were up 5.9%, while quarter-to-quarter sales rose 4.4%, yet most of the comments received were somewhat gloomy.

“The market appears to be somewhat worse,” wrote one Northeast operator. “I’m trying to maintain the quality of my operation despite the downward trend.” Another said things were getting worse because of increasing gas prices.

Operators in the Midwest saw March sales rise 2.9% while first-quarter sales were 2% higher than first-quarter 2011. Several respondents said they thought conditions in their region were getting better.

The West was the only region to see sales drop. March 2012 sales fell 1.7% from the prior March, and first-quarter sales were down 2.8% compared to the same three-month period last year. Most operators who commented said their market conditions were unchanged or were getting worse. Again, gas prices were mentioned several times.

The StatShot includes information on sales, wages, costs or other financial data based on anonymous survey information provided by industry owners and operators.

Audience members are invited to participate in these unscientific surveys, which are conducted online via a partner website. Self-service laundry operators are encouraged to participate, as a greater number of responses will help to better define industry trends.

March 28, 2012

CHICAGO — Drop-off service sales also rise in year-to-year comparison

CHICAGO — Self-service laundry sales were up in all four regions for a second straight month in February, according to the most recent AmericanCoinOp.com StatShot unscientific survey.

February sales in the South were up 6.8% (compared to February 2011 sales). Sixty percent of the respondents reported an increase in sales, while 20% reported a decrease. Sales were unchanged for 20% of respondents.

Sales in the Midwest rose 5.6% compared to February 2011 sales. Roughly 64% reported year-to-year sales increases, while 14.3% reported decreases. Sales were unchanged for 21.4% of respondents.

“My customer count is up 15% over last February,” a Midwest operator reported.

In the West, February sales were up 3.6%. Fifty-five percent of respondents reported a bump. “Coin sales very spotty,” reports an operator there. “Have added credit card readers to one-third of the Laundromat, which resulted in better results.”

February sales were up 2.4% in the Northeast, where 57% of respondents reported increases.

Despite the rise in sales overall, many operators offered gloomy comments. Some said their local markets are suffering because of the economy.

  • West — “Not good. Nearby businesses are dropping their rate to 75 cents per top loader!”
  • Midwest — “Maybe fair at best. The national media keeps reporting the economy is in the upswing, but I do not see or believe it.”
  • West — “The economic slowdown did not impact our rural area as quickly as most of the nation but is affecting us now. I had the lowest income in 14 years during November-January.”
  • Northeast — “Too much competition, but I am the best.”

Respondents were also asked about drop-off-service sales for February (compared to February 2011). Every region reported sales were up, but there was quite a bit of difference in two of the regions compared to the others.

In the Midwest, where 71.4% of respondents have offered drop-off service for two years or more, sales were up 7.1%. Twenty-one percent don’t offer drop-off service, and 7.1% didn’t offer drop-off service last year but they do now.

Southern operators saw their drop-off-service sales rise 6% in February from the previous year. Eighty percent of the respondents have offered this extra-profit service for at least two years.

Sales increases were much less in the Northeast (0.5%) and the West (0.4%). Fifty percent of Northeast operators have offered drop-off service for at least two years, while 58.3% of West operators have offered the service during that time.

“Coin laundry flat, but oil drilling clothes for drop-off is great income,” says a Midwest operator.

“We ran a great promo in February that really boosted drop-off,” adds another. “Drop-off is thegrowth segment for our business.”

AmericanCoinOp.com’s StatShot includes information on sales, wages, costs or other financial data based on anonymous survey information provided by industry owners and operators.

Audience members are invited to participate in these unscientific surveys, which are conducted online via a partner website, on a regular basis. Self-service laundry operators are encouraged to participate, as a greater number of responses will help to better define industry trends.

February 29, 2012

CHICAGO — While overall sales results were positive, respondents’ comments were more varied

CHICAGO — Every region of the country reported small sales increases in January, fresh off a year that saw coin laundry sales rise more significantly compared to the prior year, according to results of the latest AmericanCoinOp.com StatShot survey.

Sales in January were modestly higher compared to January 2011 figures. The Midwest enjoyed the largest upswing at 3.7%, followed by the Northeast at 1%, the South at 0.9% and the West at 0.3%.

The 2011 numbers were much glossier when compared to 2010 results. Here, the South led the pack with a 9.6% sales increase, followed closely by the Northeast at 7.6%. Sales rose 6.5% in the West compared to 2010, and the Midwest saw a 2% increase.

Nationally, self-service laundry operators who responded to the unscientific survey averaged a 1.4% sales increase in January compared to January 2011 and a 6.5% sales increase in calendar year 2011 from 2010.

While the overall sales results were positive, respondents’ anonymous comments about their local market conditions were more varied.

Some of the good:

  • West: “Business has noticeably picked up. I also see a lot of new faces. I did add cable TV, but could that have made that big a difference?”
  • Midwest: “Slow just like everywhere else, but laundries are doing fine.”
  • Northeast: “I think people that do not regularly use the (Laundromat) are using them more for large items. Also, there are more people living in apartments in our area.”
  • South: “Houston has replaced all jobs lost since the beginning of the great recession and the labor market here continues to improve every month!”

Some of the bad:

  • South: “Slow.”
  • West: “Soft at best. Local mines are running but over half the population depends on a government check.”
  • Northeast: “Loss of customers.”
  • Midwest: “Stagnant and iffy.”

The StatShot includes information on sales, wages, costs or other financial data based on anonymous survey information provided by industry owners and operators.

Audience members are invited to participate in these unscientific surveys, which are conducted online via a partner website. Self-service laundry operators are encouraged to participate, as a greater number of responses will help to better define industry trends.

January 25, 2012

CHICAGO — Self-service laundry sales rose in the West, Midwest and Northeast in December, while Southern operators saw sales drop for a second straight month, according to the most recent AmericanCoinOp.com unscientific StatShot survey.

The Northeast saw the biggest month-over-month sales increase (compared to December 2010) of 8.4%. The Midwest and West each posted 4.4% increases. The South was down 6.5%, after having been down 0.7% the previous month.

One Western operator raised prices 10%, with turns per day unchanged. Wash-dry-fold sales were up 26%. “I have only laundries in county of 30,000. I think WDF (is) up because of subcontractors here for restart of copper mines.”

“Construction in the area has brought in out-of-state workers with drop-off laundry” amid an improving economy, a Midwestern operator reports.

Respondents were also asked about their 2011 fourth-quarter sales (compared to 2010 fourth-quarter sales).

Fourth-quarter sales rose 7.4% in the Northeast, 4.5% in the West, and 3.7% in the Midwest. Southern operators experienced a 7.1% decrease in the final quarter of 2011.

“(We) used coupons more this year, and less snow meant less days closed to weather,” says one Midwestern operator who also reported increased theft of laundry carts, presumably for metal scrap value.

“My sales were up, I believe, because first we expanded and added another 15 washers and 20 dryers, and we got a better mechanic to fix our machines so we have way less ‘out of orders’ than before,” reports a Western operator.

A Southern operator reported having a record quarter for wash-dry-fold business, up more than 30% from the previous best quarter.

AmericanCoinOp.com’s StatShot includes information on sales, wages, costs or other financial data based on anonymous survey information provided by industry owners and operators.

Audience members are invited to participate in these unscientific surveys, which are conducted online via a partner website, on a regular basis. Self-service laundry operators are encouraged to participate, as a greater number of responses will help to better define industry trends.

December 28, 2011

CHICAGO — Self-service laundry sales were a mixed bag in November, with two regions reporting increases and the other two lamenting drops, according to the most recent AmericanCoinOp.com unscientific StatShot survey.

November sales in the Northeast were up 5.3%. Fifty-three percent of the operators experienced an increase in sales, most of them double-digit increases.

Sales rose 1.4% in the West, where about half of the operators had increases.

In the South, sales fell 0.7%. Operators reported having been impacted by increasing utility costs, a recently passed immigration law, layoffs among NASA clientele, and bans on the local fishing trade.

The Midwest saw the country’s biggest sales decline, 2.2%, for November. “Still very flat here in Michigan. People put more in each load and come in less often,” says one operator.

“The market is pretty bad,” adds another. “Most self serves are starting to move into the commercial sector to stay afloat.”

Respondents were also asked about November 2011 front-loader prices — their lowest prices, highest prices, and whether the prices had changed since the previous November. The lowest and highest prices varied quite a bit.

In the West, customers can get a front-load wash for as little as $1.50. The lowest-priced front-load washes range from $1.50 to $3.75. Nearly 88% of these prices were unchanged from November 2010. The remaining 12.5% of respondents have raised their lowest-price wash in the last year.

The price range for the most expensive front-load washes in the Western region is $2.75 to $7.89. Every respondent reported these prices were unchanged from a year earlier.

Low-end front-load prices in the South range from $1.75 to $4.25. Approximately 62% of respondents have kept the same low price since November 2010, and 31.6% have raised the price. Just 5.3% have lowered the price.

Southern customers face the widest price range of all regions — $2 to $17.50. Nearly 58% of operators reported having raised their high-end price since November 2010, and the remainder were unchanged.

In the Northeast, the most inexpensive front-load prices are $1.50 to $5.50. Just 6.7% of operators have raised their prices in the last year, while the remainder has kept the prices unchanged.

When it comes to the most expensive wash, Northeastern customers are paying $2.25 to $8. Approximately 21% have raised this price compared to November 2010, while the remainder has stood pat.

The most inexpensive front-load prices in the Midwest range from $1 to $4.50. Just 5.9% of operators have raised their prices in the last year, while another 5.9% have lowered them. The remainder has kept prices unchanged.

When it comes to the high side of front-load prices, Midwestern customers face a range of $2.50 to $8.79. Some 12% of respondents have increased prices, with the remainder keeping the status quo.

AmericanCoinOp.com’s StatShot includes information on sales, wages, costs or other financial data based on anonymous survey information provided by industry owners and operators.

Audience members are invited to participate in these unscientific surveys, which are conducted online via a partner website, on a regular basis. Self-service laundry operators are encouraged to participate, as a greater number of responses will help to better define industry trends.

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November 23, 2011

CHICAGO – Every region posted sales increases in October, with the South leading the charge with an impressive 10.9% boost, according to the latest AmericanCoinOp.com StatShot survey. Nearly all of the Southern operators who provided data reported enjoying double-digit gains for the month compared to October 2010.

Self-service laundry sales were up 4.8% in the Northeast, 4.4% in the Midwest and 1.7% in the West.

One Southern operator reports that wildfires burned 1,500 houses in their area, which could account for increased patronage. Another says October sales were up 10% primarily due to increasing wash prices.

A Western operator says business is “a little slow, but improving,” while another beams about having had “our best month in 15 years.”

“Sales vary with gasoline prices,” a Midwestern operator says. “Higher gas prices equal lower sales, and vice versa.” Another blamed lengthy road construction projects for hurting business.

In the Northeast, one operator had already surpassed 2010 sales with two months to go. Another complained about stores being built too close together. “Competition hurts us all when they build new stores close to the existing ones. New stores should be built in new neighborhoods where there are no other Laundromats.”

Operators were also asked to compare current dryer prices to October 2010 prices. In cases where operators have multiple prices, they were to list the lowest price.

In 2010, dryer prices in the South were 36.6 cents for an average of 7.9 minutes, with times ranging from 5 to 20 minutes. The average price has increased to 38 cents but for a longer average of 9 minutes.

Midwestern dryer prices have increased slightly. October 2011 prices averaged 32.5 cents for 8.2 minutes compared to 31.2 cents for 8.5 minutes in October 2010. Drying times range from 3 to 30 minutes.

Western prices (25 cents for an average of 7.6 minutes) and Northeastern prices (26 cents for an average of 7.6 minutes) are basically unchanged from October 2010. Drying times in the Northeast range from 5 to 10 minutes; they are 6 to 10 minutes in the West.

AmericanCoinOp.com’s StatShot includes information on sales, wages, costs and other financial data based on anonymous survey information provided by industry owners and operators.

Audience members are invited to participate in these unscientific surveys, which are conducted online via a partner website. All self-service laundry operators are encouraged to participate, as a greater number of responses will help to better define industry trends.

October 26, 2011

CHICAGO – Three of the four regions posted sales increases in September and in the third quarter, but the results were mixed, according to the latest AmericanCoinOp.com StatShot survey.

Self-service laundry operators in the Northeast reported September sales were up 7.2% compared to September 2010, and that their third-quarter sales were up 4.3% compared to the same period in 2010.

In the Midwest, September sales were up 4.8% from the previous September and third-quarter sales for this year were up 0.9% compared to July-September 2010.

September sales in the South were up 1.3% from September 2010, but third-quarter sales were down 1.1% when compared to the same period one year earlier. The West’s September sales declined 2.5% from September 2010, but its third-quarter sales rose 1.5% in comparison to July through September last year.

“People are looking for a clean Laundromat with equipment that works,” says one Northeast operator.

“In the last four weeks, sales (have been) up 5% from the previous four weeks,” adds another.

In the South, the “current market is not good … spotty at times,” says one operator. “Just hope as the colder weather moves in that business will pick up.”

“Summer sales were the worst since we’ve owned this Laundromat for the last five years,” laments another. “Our September sales were average, though.”

AmericanCoinOp.com’s StatShot includes information on sales, wages, costs and other financial data based on anonymous survey information provided by industry owners and operators.

Audience members are invited to participate in the unscientific surveys, which are conducted online via a partner website. All self-service laundry operators are encouraged to participate, as a greater number of responses will help to better define industry trends.

September 28, 2011

CHICAGO – The West is the only region that reported increased August sales from one year ago and greater profits for the first half of 2011, according to the latest AmericanCoinOp.com StatShot survey.

Self-service laundry operators in the West reported August sales were up 7.7% compared to August 2010, and that their first-half profits were up 8.1% compared to the first half of 2010.

In the Northeast, August 2011 sales were up 1.8% from the previous August while first-half profits for this year were down 5.8% compared to the first six months of 2010.

All of the numbers were in the red for operators in the South and the Midwest. Sales in the South were down 2.0% in August from the previous August, while profits were down 4.1% when comparing first-half 2011 to 2010. The Midwest’s August sales declined 5% from August 2010; the region’s first-half profits were down 4.7% compared to 2010’s first six months.

Even with things looking good, the Western operators who offered comments still leaned toward the negative. “Utilities are increasing anywhere from 3.5% in one town to more than double in another!” says one. “Only frequent, non-quarter-increment price increases will keep operators afloat long term in this market.”

“Cost is going up, and everything else is going downhill,” remarked a Northeastern operator.

In the South, “(our) second-quarter sales were down 4.5% compared to first-quarter sales due primarily to higher gasoline prices,” says one operator. Another says their municipality’s water rates “literally doubled” beginning in August.

In the struggling Midwest, which has failed to make it into positive territory in sales all year, one operator reports having taken a number of steps to turn a profit.

“We implemented many new ways (to) cut the cost of doing business. We installed a new hot water heater, added insulation, (and) dropped the landline phone and added a cell to our existing cell phone contract and kept the same number. Garbage is picked up [every other week] rather than weekly without any problem with overflow. … Income was down but because of the cost-cutting measures, our profit was up a bit.”

AmericanCoinOp.com’s StatShot includes information on sales, wages, costs and other financial data based on anonymous survey information provided by industry owners and operators.

Audience members are invited to participate in these unscientific surveys, which are conducted online via a partner website, on a regular basis. All self-service laundry operators are encouraged to participate, as a greater number of responses will help to better define industry trends.

August 24, 2011

CHICAGO – Self-service laundry operators in three of the four regions reported their sales declined in July, traditionally one of the weakest revenue-generating months of the year, according to the most recent AmericanCoinOp.com StatShot survey.

The West was the lone bright spot, posting a 6.3% sales increase when comparing July 2011 to July 2010.

In the South, month-to-month sales fell a collective 2.5%. More operators reported sales increases than not, but the double-digit losses incurred by the minority outpaced smaller gains elsewhere.

July-to-July sales in the Midwest were down 1.2%. In the Northeast, they were virtually flat—down only 0.2%.

At times when sales falter, running a self-service laundry as efficiently as possible is paramount. Operators were asked about their utilities cost as a percentage of gross. Northeastern operators fared the best, paying 16.6% for utilities in July. Western operators paid 20.3%, while Midwestern operators paid 27%. Operators in the South paid the highest percentage for utilities at 29.9%.

How did some operators keep their costs down? By repairing or updating equipment such as washers, dryers and water heaters. One operator reported installing a white insulated roof.

Some operators in the West credit cleanliness and a friendly atmosphere for helping them maintain their efficiency.

Meanwhile, one Northeast operator who reported their July-to-July sales were unchanged says that theft makes it difficult to run a laundry efficiently. “Attendant stealing is at an all-time high,” the respondent wrote. “Much of the money is missing from the inside.”

AmericanCoinOp.com’s StatShot includes information on sales, wages, costs and other financial data based on anonymous survey information provided by industry owners and operators.

Subscribers to AmericanCoinOp.com’s Wire e-mails are invited to participate in these unscientific surveys, which are conducted online via a partner website and only take a few minutes to complete.

July 27, 2011

CHICAGO – Operators in three of the four U.S. regions reported June sales increases compared to the prior year, led by the Northeast’s 4.2% and West’s 2.6% gains, according to this month's unscientific AmericanCoinOp.com StatShot survey. The South saw sales rise 0.4%.

June-to-June sales in the Midwest were down 7%. Because the region’s swoon was so dramatic—nearly 73% of Midwestern operators who responded to the survey reported sales declines—sales dipped 1.4% nationally from June 2010.

Operators in the Midwest cited many different reasons for their tough times. Road construction, extreme heat/humidity, high gas prices and government regulation were among them.

But not all was negative. “Our sales are up for the year 11%,” says one Midwestern operator. “June was just a slow month.”

At the halfway mark of the year, June is the third straight month that sales have increased in three regions.

Survey respondents were also asked about their second-quarter sales. Combined sales for April, May and June were up substantially in the West (7.1%) and Northeast (6.8%) when compared to 2010 figures, while the South also posted a strong 4% gain. Quarterly sales were down 4% in the Midwest.

AmericanCoinOp.com’s StatShot includes information on sales, wages, costs and other financial data based on anonymous survey information provided by industry owners and operators.

July 1, 2011

CHICAGO – Operators in three of the four regions reported May sales increases compared to the prior year, led by the Northeast’s 11.8% and South’s 8.8% gains, according to the most recent unscientific AmericanCoinOp.com StatShot survey.

Nationally, operators saw sales rise a robust 8.6% from May 2010.

The West saw sales rise 4.4%, the second straight month of gains there. May-to-May sales in the Midwest were flat, which could be considered good news since the region had seen its sales in the red every month this year.

In the Northeast, where two-thirds of respondents reported gains, a competitor’s store closing benefited the bottom line for at least one operator.

Another storeowner says “June has backed off some, but (is) still ahead of 2010.”

In the South, only one-third of operators reported higher sales, but their gains were significant. One operator says severe storms that displaced families meant more business. “Terrible tornadoes in April have done more to help our economy than any stimulus package could ever hope to do.”

As we near the halfway mark of the year, May is the second straight month and the third this year (January) that sales have increased in three regions.

AmericanCoinOp.com’s StatShot includes information on sales, wages, costs and other financial data based on anonymous survey information provided by industry owners and operators.

Subscribers to AmericanCoinOp.com’s Wire e-mails are invited to participate in these unscientific surveys, which are conducted online via a partner website and only take a few minutes to complete.