Share |

Content about Visual arts

November 6, 2012

PEMBROKE, Mass. — Kids come with their parents into your Laundromat, but how do you get the little ones to behave?

PEMBROKE, Mass. — Kids come into the Laundromat with their parents. Often, they must hang around for an hour or two waiting for clothes to be cleaned. The question is, how do you get them to behave? Even better, how do you get them to want to come back, because if they don’t like your establishment, Mom might choose a more kid-friendly spot.

You must do something to make your Laundromat child-friendly. Children can’t sit still for two hours. If you do nothing, they might create such a commotion that they annoy other customers. Or they might “decorate” a machine front using crayons they brought from home. Or they might run around your place, trip on a wire and end up breaking a tooth. Great, now you’re involved in paying for a kid's medical care. Worse yet, the unthinkable might happen: a child could run across the street and get killed. In that case, you’re involved in a lawsuit that could send you into bankruptcy.

At a minimum, have some children's toys in a designated area. Plastic trucks, dolls, wooden trains on rails, and maybe a toy stove will do. A log cabin building set will give a youngster a lot of pleasure. A diorama for plastic soldiers will enable kids to conduct make-believe wars. They can play “house” with, you guessed it, the doll house.

Offer new toys periodically. You don’t have to buy them at toy stores. Goodwill and other second-hand stores are perfectly good sources. Yard sales are another excellent toy-buying opportunity. Spend $20 every six months, if you find something intriguing.

Without a doubt, a table and chairs so that children can color is another excellent offering. Kids love to color. An oil-based tablecloth is easy to clean. Crayons, markers and coloring books are always available at great prices at office supply back-to-school sales in August. An even better source for drawing paper is print shops, which generally have bins of used paper stock in storage; excess stock is often available for the asking.

On a nearby wall, hang a bulletin board to feature creative efforts, but do not place it within reach of children. You don’t want to see little ones getting pricked by pushpins. Mothers appreciate seeing their youngsters' Picasso efforts.

Having handheld electronic equipment isn't a good idea. Items would most likely disappear or be broken. One situation you do not want to get into is having to accuse a tot of breaking a toy. So avoid the problem altogether by not having any breakable items. Besides, generally, many children will bring their own things, which they will use to entertain themselves.

On the other hand, many Laundromats have coin-operated video games. They are a popular pastime for slightly older children, especially those in their early teens. It is beyond the scope of this article to suggest what kind of games. You can go too wrong to offer a shoot-'em-up that showcases murder-and-mayhem entertainment. Scout out video arcades in your neighborhood to see the popular offerings before deciding to buy something.

If possible, enclose the kids’ playroom with one entrance. An opening rather than a spring gate will avoid accidents. If it is in the middle of the floor, four-post fence will do the trick. If tucked in a corner, only a two-sided fence suffices. This separation is worth it. Giving the children their “own” space will keep the toys from being scattered all over. Also, the youngsters will enjoy having their private area. But always make sure to place the kids’ space in view of parents. Nothing would be worse than to have a child out of view for 10 minutes before a mother goes over and find him or her crying.

Taping posters or cutouts to the adjacent side wall entertains a child's curious mind. A map of the United States, a photo of the cosmos, images of favorite heroes—Harry Potter, cartoon characters—will do the trick.

Alongside these entertainments, set up the standard of parental obligation. Post a sign on the wall that reads, “Please Supervise Your Children.” In case something untoward happens, your attendant can always point to the sign and say, “You were supposed to keep your eyes on him.”

Train your attendants in “kid management.” If a child misbehaves, the attendant gets down on her knees and gently says, “We do not do that here.” Additionally, the attendant talks to the parent. Never, ever scold the mother or child, or you will never see this customer again.

On the other side of the behavior spectrum, it would not be a bad idea for the attendant to go inside the kid space every so often, look at the children’s creative work and say, “That’s very good.” Ditto for complimenting parents, saying, “Your child’s so good.” Mothers and fathers invariably appreciate compliments.

One Laundromat I know does this. When a kid is playing and behaving himself, the attendant sometimes comes up to the child, asks his first name, and pulls out a large-letter magnetic letter set. She creates the child’s name on a blank, and affixes it to the washing machine the mother is using. Then, with fanfare, announces that the machine has been named “Eddie” (or whatever the child's name is) for the day. Done well, this act makes the kid feel cool. Of course, the parents feel great that the kids are so pleased.

Having said how much Laundromat staffers should be kid-friendly, I offer this caveat. Be friendly, welcoming, appreciative, but don’t get involved. That is, don’t allow a gaggle of kids to speak because they will go on and on, and disrupt your work routing. When one starts, another wants in, and before you know it, 15 minutes will have elapsed. You want to respond to kids, but do not engage them. The skill of “smiling and running” is definitely something to cultivate with staffers.

Make your Laundromat kid-friendly. It is just another service you provide.

March 21, 2012

CINCINNATI — Singer/actor introduces Hispanic consumers to

CINCINNATI — Tide has recruited telenovela star Jencarlos Canela to show Hispanic consumers the brand’s new Tide® Pods™, a three-chamber unit dose laundry detergent that brightens, cleans and fight stains in one.

Consumers will have the chance to meet Canela on April 3 at a Los Angeles Laundromat to get a glance at the product benefits. The singer and actor has already made some surprise visits to Miami-area laundries as part of the product launch.

“I’m very happy to represent Tide and to be able to reach my friends for the launch of this innovative product,” says Canela. “At home, we’re already using Tide Pods, the future of laundry, and I noticed that it is very easy to use because with one single ‘pac’ you can obtain in your clothes brightness, cleanness and fight stains; everything in the palm of your hand.”

Tide Pods are available at select retail outlets.

February 7, 2012

PEMBROKE, Mass. — Let’s examine a delicate subject: the bathroom for customers in your store(s). You have four choices. You can have no public restroom, and let them use the employee bathroom when they plead. (Of course, some cities require that all establishments serving the citizenry have public bathrooms, so this alternative might not be possible.) You can have a filthy bathroom, which will discourage patrons from ever using your bathroom again. You can have a clean bathroom, which requires regular maintenance and periodic updating. Or you can have an interesting bathroom. Yes, you read correctly: I said “interesting.”

Let’s go over the choices one by one.

None

You will be able to tell stragglers that there’s no bathroom to save on toilet paper, but be real. Do you want your customers, who might spend an hour and a half to two hours on your premises, to have no place to go to the bathroom and wash their hands? Must they be required to ask the attendant to use the employee restroom? Even worse is forcing them to go home to use their own facilities. These options are not professional. Any restaurant that didn’t have a public restroom would soon be out of business. A Laundromat should avail its customers of this service on an up-front basis.

If your laundry is unattended, having a bathroom is a bit more problematic. Vandals might make the facility less than palatable. A compromise is to let customers use the employee bathroom when a staffer is there.

Dirty

You know the one—a filthy frosted-glass window covered with cracks, the stained linoleum floor curled and chipped at the edges, grungy toilet with a cracked top, dirty sink with permanent water stains and grimy shards of soap, rusty overhead pipes, wall surfaces that haven’t been cleaned in decades, and an empty paper towel rack above the overflowing wastebasket.

Many Laundromats have this sort of facility. It’s awful, but it’s a bathroom. To recount a line from The Odd Couple, fastidious Felix says to disheveled Oscar, “I’ve seen gas station toilets cleaner than your bedroom.” He could replace gas stations with Laundromats. The advantage here is that you can offer your customer a toilet without doing much work. You can check off the box, even though your customer might not appreciate the effort.

Clean

Here, we have relatively new fixtures, including the toilet, sink and vanity. The corner table is presentable, with contact paper carefully applied to the top. The place is cleaned every day, and the linoleum floor has been recently wet-mopped. The overhead lighting fixture casts a bright, full light. The vanity mirror is smudge-free. Maybe, there is a soap dispenser to minimize the mess. It’s pleasant, clean and up-to-date.

You are doing your job in providing a clean, presentable bathroom. Of course, you don’t want the privilege to be abused. The bathroom is intended for customers, and a sign on the door reads “For Customer Use Only.” If attended, you might require a key that can be obtained from the staffer.

If someone comes in and asks to use the restroom, you must have developed an approach to separate the customers from non-customers.

Ask if he or she is a customer. “Not today, but I use you occasionally.” Ask how often. Ask the person their name and consult a book entry (or pretend entry). If there is no entry (or you don’t recognize the person), say, “This isn’t a public bathroom, you know. If I let everyone off the street use my bathroom, it wouldn’t be fair to my customers.”

Depending on how the person reacts, decide if he or she can use the bathroom. You’ve established guidelines for usage. Next time, the individual will be less likely to stop in your place. At the same time, you’ve been polite enough to avoid offending a real customer. Have your staffers memorize the formatted approach, and you will not be bothered by excessive use.

Tomorrow: What is an interesting bathroom?

March 30, 2011

CHICAGO — When designing a self-service laundry, have you ever downplayed customer comfort? After all, the customer is just there to use your equipment, right? Well, think again. With the average laundry visit lasting more than an hour,

CHICAGO — When designing a self-service laundry, have you ever downplayed customer comfort? After all, the customer is just there to use your equipment, right?