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July 16, 2012

RANCHO MIRAGE, Calif. — Fall event hopes to draw self-service laundry industry’s best

RANCHO MIRAGE, Calif. — The Coin Laundry Association (CLA) has put together an event Oct. 11-13 that it hopes will bring together the self-service laundry industry’s most successful people for unmatched educational sessions, networking, exhibits and a unique opportunity to share best practices with their peers.

The Excellence in Laundry Conference is designed specifically for those laundry industry entrepreneurs who want to grow their business and succeed, CLA says. Attendees will rub elbows with some of the most successful laundry industry professionals and learn some of their most coveted secrets to success.

The agenda includes:

  • Robert Spector, author of The Nordstrom Way, will walk attendees through the principles of world-class customer service cultures, such as Amazon.com, Starbucks and Nordstrom. “Everything I do is based on the concept that all business practices should be driven by customer service,” he says. “You have to understand that customer service is provided by all employees. You need to offer consistent, multi-channel customer service and learn to retain your customers by establishing long-term relationships with them.”
  • Alan Beaulieu, president of economic consulting firm ITR Economics, will provide accurate, understandable and actionable economic forecasts to the laundry industry. He will talk about strategies and tactics that should be undertaken now if businesses are to maximize their profit potential for the future.
  • Industry professional Jeffrey Barman will host a roundtable discussion featuring some of the country’s most successful multi-store owners. They’ll share insider secrets to successfully adding multiple laundries, growing from being an owner with two or three stores to owning five, 10, 30 or more stores. Attendees will glean insights into real estate, acquisitions, finance, operations, staffing, accounting and other challenges that are faced by those looking to grow big.

The Rancho Las Palmas Resort and Spa will play host to the conference. More information about the event is available at coinlaundry.org/conference2012.

July 2, 2012

CHICAGO — Create opportunity, then take your shot

CHICAGO — To succeed, you have to be willing to do the things today that others won’t do so you can have the things tomorrow that others won’t have. You see, people don’t fail in life because they aim too high and miss. No, they fail because they aim too low and hit.

Some people suffer from what I call “possibility blindness.” They fail because they refuse to see their dreams, and allow that ugly monster called fear to stand in their way. In life, especially in today’s times, you have to be hungry!

There are few perfect scenarios in which all the cards will line for you. You have to create the opportunity and then take your shot. Life, as in business, can be extremely complicated, but if you can overcome your fear of failure and allow that hunger deep inside of you to explode with tenacity…it can and will happen for you.

I can tell you from experience that the possibilities are endless; there is greatness in everyone. My whole life, people told me I couldn’t do it, that I was “never gonna be nobody.” But I believed in myself and I believed that God made the diamonds for His crowd, not Satan’s bunch!

My advice for you today is to look deep inside and ask yourself these questions:

  • What do I really want in life?
  • Who am I really?
  • What will be my legacy?
  • Have I made a contribution to mankind?
  • Am I happy?
  • Am I where I want to be?

If you answered no or “I don’t know” to any of these questions, it’s time to stand up and live your life like there’s no tomorrow.

Get out of your comfort zone. You only live once, and you’re not getting out of here alive. So, today, right here and now, say this: I believe in me.

Get out there, spread your wings and embrace the challenges. In Spanish, it’s called Si Se Puede: yes, you can, if you believe.

When I published my books and my graphic novel, I told myself that I didn’t want to be just another author—I wanted to be theLatino author. I am proud to share that I was recently honored during the Latino Literacy Now’s 14th Annual International Latino Book Awards for writing the best English-language graphic novel (Mi Barrio).

This is an example that dreams do come true. But you have to be hungry! Are you?