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Alliance Laundry Reorganizes North America Sales Team

Looks to streamline operations, strengthen customer relationships

RIPON, Wis. — Alliance Laundry Systems, manufacturer of Huebsch and Speed Queen commercial laundry equipment, reports it has reorganized its North America sales team to streamline operations and better serve its customers.

The team has been divided into three regions: Northeast, Central, and West Coast (which will include Latin America). General managers Eric Meyers (Northeast), Ross Van Horne (Central) and Eduardo Fernandes (West Coast) are heading their respective regions.

Additionally, Susan Peppler has been promoted to director of commercial key accounts.

“It is my hope that, through this alignment, we will strengthen our relationships with customers and further drive their successes,” says Craig Dakauskas, senior vice president of Americas for Alliance Laundry Systems.

As part of the reorganization, it was announced late last year that Mike Hand will directly oversee the sales team and was promoted to vice president of Americas Commercial.

Alliance also is creating three new sales development manager positions that will report to the general managers and lead the company’s teams of regional sales managers (RSMs). Anthony Vis (Central), Corbin Vail (Multi-Housing) and Jeff Harvey (Northeast) are tasked with growing and maintaining sales of commercial laundry products within their assigned regions and partner with RSMs to bolster business relationships.

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